Chief Customer Officer: Collaboration Between Business Marketing Association of Milwaukee and The Growth Strategy Group

Marianne S. Hewitt, Customer Engagement Strategist and Founder of The Growth Strategy Group, announces Business Marketing Association (BMA) of Milwaukee is collaborating with The Growth Strategy Group to bring BMA chapter members the most current thinking and trends in marketing and customer engagement  by conducting a survey about the role of the Chief Customer Officer (CCO) that some organizations are establishing to lead and champion the needs and desires of customers throughout organizations.

The scope and span of control of this role varies at this point in time. Since it is a new role in the digital enterprise of the future, the CCO responsibilities are not yet well defined, and the few organizations that have established the role have differences in how they have implemented it.

The Growth Strategy Group, in conjunction with BMA Milwaukee, is conducting this survey to determine the current level of awareness and commitment to the CCO position and the future intent for implementing this role. The survey will identify the level of responsibility and accountability for customer and financial success assigned to the CCO and determine how serious companies are in changing cultures to be truly customer passionate and making customers the center of their business.

Survey responses will be aggregated and analyzed across a number of factors including, for example, industry sector, geographic location, size of company.

Findings will be published for members. Additional forums will be available to discuss the survey and the future role of the Chief Customer Officer as viewed by members and industry at large.

The Growth Strategy Group has also partnered with BMA Chicago on this same survey.  Results to be published and shared with members in the coming weeks.

About The Growth Strategy Group (formerly Integrated Growth Solutions)

The Growth Strategy Group is a network of executive consultants passionate about helping our clients’ businesses reach their growth potential.

We focus on the development of customer engagement strategies, customer experience management and the implementation tactics for engagement marketing, sales and service in today’s environment.

Our exceptional implementation skills will engage your organization and facilitate real change.

We are your thinking and implementation partners.

We are vested in your success.

The results:

• Increased sales
• Loyal customers
•Profitable  Growth Achieved