BMA Chicago CCO Awareness/Marketing as a Strategic Driver of Growth Survey Results Infographic by The Growth Strategy Group

BMA Chicago CCO Awareness Survey Results Infographic by The Growth Strategy Group

Key Findings of this survey:

  1. The number of companies establishing the CCO position is growing
  2. Insurance companies are leading the way (nationally, high tech companies are also early implementers)
  3. Education about the role of the CCO and marketing as a strategic driver of growth is required