Technology Empowers Marketing: The MarTech Roadmap

This framework, The MarTech Roadmap,  was developed to address the toughest challenges identified by CMOs and their teams.

Its components are designed to take advantage of technology to deliver superior digital marketing products and services.

Marketers are telling me consistently they need help in tying things altogether – thinking and strategies, tactics and processes, roles and responsibilities.

The MarTech Roadmap is centered on Metrics That Matter and contains four major components:  Customer Relationships, Data, Technology and Operational Efficiency.

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