The average conversion rate of MQLs to closed sales is very low according to recent surveys. Marketers state that providing high quality leads to sales is one of their biggest challenges. This point of view, TGSG and Demand Management speaks to addressing that challenge.
This article, written by Marianne S. Hewitt, discusses the option of integration of marketing and sales vs. alignment of the two functions and is particularly relevant given the impact of social media on the sales process.
This article from Banking Technology News explores the technology platforms that are options for enhancing customer experiences with offer orchestration. There is particular focus on a software as a service alternative.