Panel Moderator at Chicago AMA MarketingTech Smart

Marianne Hewitt, Founder and Principal Consultant of The Growth Strategy Group and board member of the Chicago Chapter of the American Marketing Association (CAMA) responsible for Analytics and the MarTech SIG, moderated a panel at CAMA’s annual MarketingTech Smart Conference to summarize the day’s learnings.

Takeaways from the panel discussion:

  1. Keep the MarTech stack simple (KISS).  While there are over 5,000 vendor products/solutions to choose from, there are only 6-8 core solutions needed to market (aka grow revenue) successfully.
  2. Content should reflect authenticity and transparency and, again, KISS.
  3. Last but not least, keep doing more with less and with a spirit of continuous improvement with a constant watch for alignment with vision and strategy.

 

 

 

Marianne Hewitt facilitates 2017 priorities for Chicago AMA’s MarTech SIG

Chicago AMA launched its new MarTech SIG (Special Interest Group) Thursday evening, April 6, 2017 at TangoCode in the West loop.

The theme of the session was “Understanding end-to-end Marketing Technology Enablement”, the first of four MarTech SIGS to be conducted this year.

The group of over 20 attendees was led by Marianne Hewitt, Growth Strategist and Marketing Technologist with The Growth Strategy Group.  Marketers’ budgets and priorities for 2017 were presented, MarTech was defined and its scope was discussed and, most importantly, the group was surveyed for preferred topics in the 3 remaining SIGS in 2017.

Attendees overwhelmingly selected

  • Customer Experience
  • Analytics
  • Content Marketing and
  • Marketing Technologies

as the highest priority topics of interest for future meetings.

The date for the next SIG will be announced shortly and will be held during May or June.

Chicago AMA introduced Charley Orwig as Director of SIGs at this event.