Coca-Cola Nixes Global CMO Role in Corporate Reorganization: Continued Evolution

This is not necessarily a bold or new move but consistent with the trend of the CMO being responsible for the end-to-end CX. A survey conducted two years ago by The Growth Strategy group and BMA Chicago, Minnesota and Wisconsin spoke to this evolution.

The tweak is that an additional layer (CXO) is being added organizationally to get marketing and CX under one umbrella.

Marianne Hewitt facilitates 2017 priorities for Chicago AMA’s MarTech SIG

Chicago AMA launched its new MarTech SIG (Special Interest Group) Thursday evening, April 6, 2017 at TangoCode in the West loop.

The theme of the session was “Understanding end-to-end Marketing Technology Enablement”, the first of four MarTech SIGS to be conducted this year.

The group of over 20 attendees was led by Marianne Hewitt, Growth Strategist and Marketing Technologist with The Growth Strategy Group.  Marketers’ budgets and priorities for 2017 were presented, MarTech was defined and its scope was discussed and, most importantly, the group was surveyed for preferred topics in the 3 remaining SIGS in 2017.

Attendees overwhelmingly selected

  • Customer Experience
  • Analytics
  • Content Marketing and
  • Marketing Technologies

as the highest priority topics of interest for future meetings.

The date for the next SIG will be announced shortly and will be held during May or June.

Chicago AMA introduced Charley Orwig as Director of SIGs at this event.

 

Marianne Hewitt panelist at KMG Digital Marketing Event

The Kellstadt Marketing Group staged another fabulous event for students and alumni on Friday February 24 at DePaul’s Coleman Entrepreneurship Center in Chicago.

The topics discussed by the power panel of marketers were Marketing Automation, SEO, Content Marketing, Social Media, mobile marketing and last, but not least, careers in digital marketing.

About the panel.

Anna Gong, President of KMG, produced the event.

Register for KMG’s 9th Annual Marketing Symposium – #TellaStory