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marketing and sales alignment

The Alignment of Marketing and Sales

March 4, 2015July 13, 2015 Resources Marianne S. Hewitt, marketing and sales alignment, sales and marketing alignment, The Growth Strategy Group

This article, written by Marianne S. Hewitt, discusses the option of integration of marketing and sales vs. alignment of the two functions and is particularly relevant given the impact of social media on the sales process.

Sales and Marketing Integration CRMAdvocate Jan2013

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