ABM @ The North Shore (Chicago) Modern Marketers Forum May 11, 2017

The North Shore (Chicago) Modern Marketers Forum met recently to discuss Account Based Marketing (ABM) with Charlie Liang from Engagio leading the discussion.

Having the technology to automate the account management targeting processes we’ve used in the consulting and software industries for some time is a real productivity boost.

There is immediate benefit to all professional services subsectors and B2B businesses.