Demandbase has acquired Engagio!
ABM is a tool in every B2B marketer’s tool kit.
I’ve been a proponent of Engagio since Jon Miller launched.
This combination creates value for all stakeholders for its consolidation of thought leadership, technology platforms and market savvy.
Why is this a great transaction:
- Brings consolidation for ABM in an ecosystem with thousands of martech vendors
- Combines thought leadership from 2 market leaders
- Their platforms that fit together like hand and glove
- The combined platforms will marry Engagio’s strength in first party data integration with Demandbase’ ability to determine intent and use of AI as we transition to a do not sell environment
- ABM is a staple of every B2B marketer
- The combination will bring tried and true practices and techniques for B2B account management: enhance client retention, enable stronger cross sell and promote Loyalty.
Great news during challenging times!
