What a great conversation today with Terry McDougall successful podcaster of Marketing Mambo.

Topic:  My point of view on the future partnership between marketing and sales.  It is transformational –  not tactical process redesign.

Technology, in general, and the Digital First era have provided a tipping point for the next generation of marketing and sales interaction.

This discussion on LinkedIn Live introduces #BeyondAlignment and the secret sauce for increasing sales, getting transactions through the pipeline more quickly, and having a happier more satisfying work environment with clients who come back for more.