Cloudforce 2012

New York City at the Javits Center, October 19, 2012

A one-day Dreamforce with all of its features:  Breakouts, the Salesforce Campground, a Developer Zone and Cloud Partners.

And Mark Benioff predictably and disappointingly keeping his guests waiting for one half hour before he begins is monologue.

MENG Chicago Chapter Meeting, Tuesday March 6, 2012


The Art of Mobile App’s:  “Would you like an app with that?” and other hair-brained approaches to mobile businesses should avoid Businesses feel pressure from their customers, employees and shareholders to adopt mobile apps NOW. Under the stress of short timelines and fuzzy objectives, many fall into the trap of simply squishing their existing CRM or website into an app and calling it a day.This type of app helps very few (if any), squanders away valuable IT resources, and can poison the whole “mobile initiative well” because the ROI is marginal at best.In this presentation, veteran technologist and mobile evangelist, Alex Bratton, will arm you with the knowledge you need to avoid approaches to mobile that are sure to end in disappointment and showcase the life altering impact mobile can have when artfully applied to your business strategy. You won’t want to miss learning about these successful implementations of mobile in the enterprise!

Date: Tuesday, March 6, 2012

Time: 7:30AM – 10:00 AM

Signup: Meeting Registration – advanced registration required.

Where: TMA (Tooling & Manufacturing Association)  1177 S. Dee Rd. at Devon, Park Ridge, IL 60068    (5 min. from all major expressways)  Directions below.

“Technology Enabled Marketing: How Today’s Top Marketers are Leveraging Technology to Scale and Automate Marketing Programs”

Moderator: Marianne S. Hewitt, Managing Director Integrated Growth Solutions


  • Star* Cunningham, Independent Consultant,
  • John Panek, Director Channel Marketing, PKWARE

  • Michele Shaw, WW Healthcare Marketing – IBM Initiate Solutions at IBM

Date: Tuesday, June 7th

Time: 7:15 AM – 10:00 AM

Signup: Meeting Registration – advanced registration required.

Where: TMA (Tooling & Manufacturing Association)  1177 S. Dee Rd. at Devon, Park Ridge, IL 60068    (5 min. from all major expressways)  Directions below.

2011 CDM Corporate Technology Breakfast and Panel: “Analytical Insights: Leveraging Your Data to Predict What Lies Ahead”

Learn how to successfully utilize data in business planning and marketing, gain a competitive edge through predictive analytics, and address the opportunities and challenges in implementing data mining strategies.

Deepak Advani, Vice President, Predictive Analytics, IBM Software Group
Jeff Grady, Senior Consultant, Acxiom
Steven Rubinow, Ph.D., Chief Technology Officer, NYSE Euronext

Bamshad Mobasher, Professor, DePaul Center for Data Mining and Predictive Analytics

Please register online at
Seating is limited.

The Advisors SMB Monthly Meeting

The topic is “From Awareness to Closed Sales”.  It is part of a continuing series of lectures to help businesses fuel organic growth by understanding how to better target customers and develop new business opportunities through lead and opportunity management in a cross channel environment.

She will also be discussing how Social CRM can be used to raise brand awareness, develop new products, provide customer service and drive revenue growth.

8th Annual Financial Services Marketing Symposium

Marianne S. Hewitt will be attending this event. The symposium brings together marketers from banks, credit unions, investment firms, media companies and more; with leading experts they will deliberate the critical topics of the day and mapout plans for the future.

Details of the event:

November 3-5, at the Buena Vista Palace & Resort, FL

Attendees:  Mastercard Worldwide, Ally Financial, Associated Bank, Morgan Stanley Smith Barney, Nike

Alterian’s Engaging Times Summit

Details of the event:

The Socialization of your Brand
August 17-18, The Westin, Chicago, Illinois

Learn how major organizations are extending and expanding their brand’s social and emotional connection cross channel.  Don Peppers is a keynote speaker.

Cisco, American Greetings Interactive and Western Union are presenting.