Lake Forest College Students Prepare for Careers as #HybridMarketers

Lake Forest College Students Prepare for Careers as #HybridMarketers

I had the honor of sharing my experience and thoughts with the Lake Forest College Collegiate Chapter of the American Marketing Association as they prepare for careers as marketers. The job market continues to work toward pre-COVID levels. Hospitality and Leisure is coming back strong Digital Marketing Specialists and Content Marketers are in demand Data Scientists command the highest salaries (think of marketers as data driven revenue influencers). Marketing needs left and right brain thinkers.  The #HybridMarketer: Is the marketer for an omnichannel world Has depth in 3-5 disciplines Is left brain or right brain (or both?) Combines inbound and outbound Uses an agile approach to work Uses technology for quality and quantity Is a data driven revenue influencer. Good luck to all grads this year! Thank you Mishell Goldina, Emily Mosher and @LifeWorkingCoWorking!

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Hewitt Joins Sales Tech Advisory Council

Hewitt Joins Sales Tech Advisory Council

I’m pleased and delighted to join Nancy Nardin’s SalesTech Advisory Council. Nancy, founder of Smart Selling Tools, is the architect of the Enterprise SalesTech Landscape, sister architecture to Scott Brinker’s MarTech Landscape.  The SalesTech landscape consists of over 1,000 sales software solutions in over 45 categories. The SalesTech Advisory Council is an opportunity for sales and marketing leaders to participate in sessions to give feedback on sales solutions while staying on top of leading-edge technologies.  If you’re interested in joining this private council, connect with Nancy on LinkedIn and mention I sent you.      

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Hewitt Encore on Marketing Mambo via LinkedIn Live

Hewitt Encore on Marketing Mambo via LinkedIn Live

What a great conversation today with Terry McDougall successful podcaster of Marketing Mambo. Topic:  My point of view on the future partnership between marketing and sales.  It is transformational –  not tactical process redesign. Technology, in general, and the Digital First era have provided a tipping point for the next generation of marketing and sales interaction. This discussion on LinkedIn Live introduces #BeyondAlignment and the secret sauce for increasing sales, getting transactions through the pipeline more quickly, and having a happier more satisfying work environment with clients who come back for more.

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Hewitt Discusses The Hybrid Marketer on Marketing Mambo

Hewitt Discusses The Hybrid Marketer on Marketing Mambo

In a digital first world, marketers must stay relevant and responsive.  The future marketer,  “The Hybrid Marketer” , is an omni channel symphony conductor understanding and knowing how to orchestrate channel interactions for acquiring and retaining customers. During this podcast, Terry McDougall and I discuss the art and science of marketing and how the Hybrid Marketer knows how to blend that art and science.  We discuss briefly the CMO of the Future and the symbiotic relationship between  marketing and sales. Enjoy the podcast.

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Marketing’s Digital Divide: It’s Just (Digital) Marketing

Marketing’s Digital Divide:  It’s Just (Digital) Marketing

This article, Marketing’s Digital Divide, discusses the evolution and revolution of marketing and the challenges many marketing organizations face in achieving the synergies of inbound and outbound marketing.  It also addresses the opportunity to enhance the professional development of marketers and marketing management. With a focus on optimizing the performance of one channel rather than testing and learning how channels influence each other, marketers are missing the opportunity to demonstrate how they can increase revenue growth and provide the customer experience expected.  With recommendations on organization design, approach to work, use of tools and commitment to data quality, the article identifies the benefits of organizing and working for an omni-channel world. In the end:  It’s Just digital Marketing.

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We Sponsor Financial Communications Society in Philly

We Sponsor Financial Communications Society in Philly

The Financial Communication Society returned to Philadelphia with a presentation and panel discussion on “How Financial Marketers Get Content Right”. The event on April 2 was not only held in a historic and apropos venue, The Philadelphia Inquirer, but attended by financial marketers from Chicago to New York. The panelists, Rusty Rahmer, Ed Nini, Cynthia St. Pierre, Justin Poser were led by Erin Arvedlund who moderated. Some key themes: the types of content being consumed continue to change and expand and require more resources to deliver the importance of a comprehensive program brief that include goals, benefits and metrics that span the buyer’s journey from brand awareness to marketing qualified leads to closed transactions and retention best practices for driving home corporate messaging in the context of local markets the shift to product promotion from thought leadership marketing ETFs on a shoe string. Thank you Kevin Windorf and Rachel Block for a high quality discussion.

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