The Growth Strategy Group Sponsors Financial Communications Society Meeting in Philadelphia

The Financial Communication Society returned to Philadelphia with a presentation and panel discussion on “How Financial Marketers Get Content Right”. The event on April 2 was not only held in a historic and apropos venue, The Philadelphia Inquirer, but attended by financial marketers from Chicago to New York.

The panelists, Rusty RahmerEd NiniCynthia St. PierreJustin PoserJackie Monturano, were led by Erin Arvedlund who moderated. Some key themes:

  • the types of content being consumed continue to change and expand and require more resources to deliver
  • the importance of a comprehensive program brief that include goals, benefits and metrics that span the buyer’s journey from brand awareness to marketing qualified leads to closed transactions and retention
  • best practices for driving home corporate messaging in the context of local markets
  • the shift to product promotion from thought leadership
  • marketing ETFs on a shoe string.

Thank you Kevin Windorf and Rachel Block for a high quality discussion.

 

‘Tis the Season for Modern Marketers

What an exciting week!

Here in Las Vegas, Oracle’s Modern Customer Experience is underway.  Last night,  Chicago did well in the Markies with Morningstar (Best Lead Management program) and Avon (Best Overall Customer Experience) receiving honors.

Those of you attending Marketo’s Summit in San Francisco, the speaker lineup is pretty awesome. If you can’t attend, register free for the keynotes which are being live streamed.   Steve Lucas’ keynote was visionary, inspiring and energizing.

Last, but not least, Kellstadt Marketing Group’s 9th Annual Symposium TellAStory will be held on Saturday, April 29. Register.

Key themes in all 3: CX including customer journey mapping and storytelling. The Engagement Economy. And, of course, ABM.