This article, Marketing’s Digital Divide, discusses the evolution and revolution of marketing and the challenges many marketing organizations face in achieving the synergies of inbound and outbound marketing. It also addresses the opportunity to enhance the professional development of marketers and marketing management.
With a focus on optimizing the performance of one channel rather than testing and learning how channels influence each other, marketers are missing the opportunity to demonstrate how they can increase revenue growth and provide the customer experience expected. With recommendations on organization design, approach to work, use of tools and commitment to data quality, the article identifies the benefits of organizing and working for an omni-channel world.
In the end: It’s Just