This survey by MIT and Deloitte finds that leaders who are enabling today’s marketing organizations do the following:
- Provide vision and purpose
- Create conditions to experiment
- Empower people to think differently
- Get people to collaborate across boundaries
But today’s marketing organizations are still organized for yesterday’s marketing practices with a separate silo for the digital team! Growth programs are designed and optimized for silos rather than for optimizing an omni channel customer experience.
We are helping CMOs think differently about an organization structure that is agile, learns, empowers, and collaborates to deliver seamless CX across any and all channels.