Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org design that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution.
Watch this podcast where Veronica Bright from Zee Jay Digital interviews me on Good Morning Marketing. We discuss how organization and work design are critical to achieving omni-channel customer experiences.