Hewitt back on BrightTalk: #beyondalignment-Marketing and Sales Just the Same, Only Different

Hewitt back on BrightTalk:  #beyondalignment-Marketing and Sales Just the Same, Only Different

Thrilled to be back on @BrightTALK at its Streamlining Marketing and Sales Summit! After over a decade of trying to find our way to optimize the revenue generation machine between marketing and sales,  we have a solid path forward. Tune in to hear how “just the same – only different” crystalizes the roles and refines the interactions between marketing and sales during the middle of the funnel buying cycle.          

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Hewitt Discusses The Hybrid Marketer on Marketing Mambo

Hewitt Discusses The Hybrid Marketer on Marketing Mambo

In a digital first world, marketers must stay relevant and responsive.  The future marketer,  “The Hybrid Marketer” , is an omni channel symphony conductor understanding and knowing how to orchestrate channel interactions for acquiring and retaining customers. During this podcast, Terry McDougall and I discuss the art and science of marketing and how the Hybrid Marketer knows how to blend that art and science.  We discuss briefly the CMO of the Future and the symbiotic relationship between  marketing and sales. Enjoy the podcast.

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Great Success! Webcast: Career Moms Working from Home

Great Success!  Webcast:  Career Moms Working from Home

Our virtual event “Career Moms Working From Home: Surviving and Thriving” on July 29, 2020 was a great success. Feedback from attendees was positive and affirmed that many of us are experiencing the same challenges and emotions as we learn to work remotely with our partners who are working remotely with us while we care for our children and keep our lives going! The discussion from our panelists, Laura Beres – Ulta Beauty, Katie Fisher – JLL, Sheryl Markov – Northern Trust, a group of accomplished marketers and strategists who also happen to be working moms, hit the nerves of attendees. Some takeaways: Employers have been very aggressive in reshaping our work environments to keep business on track and at the same time understand the challenges we are facing personally and make accommodations. Be kind to yourself and others.  We’re all doing the best we can under the circumstances! Adapt to the current environment . . . and then keep adapting because the environment will continue to evolve Watch the replay of the webcast!

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Webcast at BrightTALK’s Demand Building Strategies 2020 Summit

Webcast at BrightTALK’s Demand Building Strategies 2020 Summit

Thrilled to be a webcaster on @BrightTALK’s  B2B Marketing Summit! With organization changes, creation of agile teams, adopting a “marketing” agile approach to work and implementing collaboration technology integrated with your MarTech stack: 1. Enhanced CX 2. Improved financial measures 3. Marketers learning and growing to omnichannel savvy program designers and implementers

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Video: Interview by Kim Brown with Centrally Human

Video:  Interview by Kim Brown with Centrally Human

We’ve come a long way in digital and technological advancements and their impact on individuals, yet our team and corporate structures are still struggling to adapt. Kim Brown (@centrallyhuman) talks with Marianne Hewitt about her recent article “Marketing’s Digital Divide:  It’s Just Marketing” and how leaders can start making the right moves to drive change.

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Podcast: Agile Org Design for a New Approach to Marketing

Podcast:  Agile Org Design for a New Approach to Marketing

Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org design that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution.  Watch this podcast where Veronica Bright from Zee Jay Digital interviews me on Good Morning Marketing.  We discuss how organization and work design are critical to achieving omni-channel customer experiences.

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Marketing’s Digital Divide: It’s Just (Digital) Marketing

Marketing’s Digital Divide:  It’s Just (Digital) Marketing

This article, Marketing’s Digital Divide, discusses the evolution and revolution of marketing and the challenges many marketing organizations face in achieving the synergies of inbound and outbound marketing.  It also addresses the opportunity to enhance the professional development of marketers and marketing management. With a focus on optimizing the performance of one channel rather than testing and learning how channels influence each other, marketers are missing the opportunity to demonstrate how they can increase revenue growth and provide the customer experience expected.  With recommendations on organization design, approach to work, use of tools and commitment to data quality, the article identifies the benefits of organizing and working for an omni-channel world. In the end:  It’s Just digital Marketing.

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