In a digital first world, marketers must stay relevant and responsive. The future marketer, “The Hybrid Marketer” , is an omni channel symphony conductor understanding and knowing how to orchestrate channel interactions for acquiring and retaining customers.
During this podcast, Terry McDougall and I discuss the art and science of marketing and how the Hybrid Marketer knows how to blend that art and science. We discuss briefly the CMO of the Future and the symbiotic relationship between marketing and sales.
Enjoy the podcast.