Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years.
With privacy regulations and a cookie-less world, we are challenged to deliver what we hold dear – personalized engagement with our clients. CDPs will equip us to face this challenge.
Marianne Hewitt discusses CDPs, how they enable Data Privacy and the role of Data Governance in providing a high quality and secure data environment.