This article, written by Marianne S. Hewitt, discusses the option of integration of marketing and sales vs. alignment of the two functions and is particularly relevant given the impact of social media on the sales process.
[pdf-embedder url=”https://www.thegrowthstrategygroup.com/wp-content/uploads/2015/03/Sales-and-Marketing-Integration-CRMAdvocate-Jan2013.pdf” title=”Sales and Marketing Integration CRMAdvocate Jan2013″]Growth Achieved.
The Alignment of Marketing and Sales
