We’ve come a long way in digital and technological advancements and their impact on individuals, yet our team and corporate structures are still struggling to adapt. Kim Brown (@centrallyhuman) talks with Marianne Hewitt about her recent article “Marketing’s Digital Divide: It’s Just Marketing” and how leaders can start making the right moves to drive change.
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Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org design that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution. Watch this podcast where Veronica Bright from Zee Jay Digital interviews me on Good Morning Marketing. We discuss how organization and work design are critical to achieving omni-channel customer experiences.
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This presentation gets to the benefits and marketing’s call-to-action to orchestrate best-in-class CX in an omni-channel environment. [pdf-embedder url=”https://www.thegrowthstrategygroup.com/wp-content/uploads/2020/03/Deck-version-2.pdf” title=”Deck version 2″]
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This article, Marketing’s Digital Divide, discusses the evolution and revolution of marketing and the challenges many marketing organizations face in achieving the synergies of inbound and outbound marketing. It also addresses the opportunity to enhance the professional development of marketers and marketing management. With a focus on optimizing the performance of one channel rather than testing and learning how channels influence each other, marketers are missing the opportunity to demonstrate how they can increase revenue growth and provide the customer experience expected. With recommendations on organization design, approach to work, use of tools and commitment to data quality, the article identifies the benefits of organizing and working for an omni-channel world. In the end: It’s Just digital Marketing. [pdf-embedder url=”https://thegrowthstrategygroup.com/wp-content/uploads/2019/11/The-Growth-Strategy-Group-Marketings-Digital-Divide-Final.pdf” title=”The Growth Strategy Group Marketing’s Digital Divide Final”]
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The average conversion rate of MQLs to closed sales is very low according to recent surveys. Marketers state that providing high quality leads to sales is one of their biggest challenges. This point of view, TGSG and Demand Management speaks to addressing that challenge. [pdf-embedder url=”https://www.thegrowthstrategygroup.com/wp-content/uploads/2018/02/TGSG-and-Demand-Management.pdf” title=”TGSG and Demand Management”]
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This article, written by Marianne S. Hewitt, discusses the option of integration of marketing and sales vs. alignment of the two functions and is particularly relevant given the impact of social media on the sales process. Sales and Marketing Integration CRMAdvocate Jan2013 [pdf-embedder url=”https://www.thegrowthstrategygroup.com/wp-content/uploads/2015/03/Sales-and-Marketing-Integration-CRMAdvocate-Jan2013.pdf” title=”Sales and Marketing Integration CRMAdvocate Jan2013″]
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This article from Banking Technology News explores the technology platforms that are options for enhancing customer experiences with offer orchestration. There is particular focus on a software as a service alternative. Are banks ready for real time? [pdf-embedder url=”https://www.thegrowthstrategygroup.com/wp-content/uploads/2015/02/Are-banks-ready-for-real-time.pdf” title=”Are banks ready for real time”]
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