Our virtual event “Career Moms Working From Home: Surviving and Thriving” on July 29, 2020 was a great success. Feedback from attendees was positive and affirmed that many of us are experiencing the same challenges and emotions as we learn to work remotely with our partners who are working remotely with us while we care for our children and keep our lives going! The discussion from our panelists, Laura Beres – Ulta Beauty, Katie Fisher – JLL, Sheryl Markov – Northern Trust, a group of accomplished marketers and strategists who also happen to be working moms, hit the nerves of attendees. Some takeaways: Employers have been very aggressive in reshaping our work environments to keep business on track and at the same time understand the challenges we are facing personally and make accommodations. Be kind to yourself and others. We’re all doing the best we can under the circumstances! Adapt to the current environment . . . and then keep adapting because the environment will continue to evolve Watch the replay of the webcast!
Read more →Thrilled to be a webcaster on @BrightTALK’s B2B Marketing Summit! With organization changes, creation of agile teams, adopting a “marketing” agile approach to work and implementing collaboration technology integrated with your MarTech stack: 1. Enhanced CX 2. Improved financial measures 3. Marketers learning and growing to omnichannel savvy program designers and implementers
Read more →We’ve come a long way in digital and technological advancements and their impact on individuals, yet our team and corporate structures are still struggling to adapt. Kim Brown (@centrallyhuman) talks with Marianne Hewitt about her recent article “Marketing’s Digital Divide: It’s Just Marketing” and how leaders can start making the right moves to drive change.
Read more →Traditional marketers have been left in the dust by digital marketing. In an omni-channel environment, how can an organization offer an inspiring career path for both traditional and digital marketers? Thoughtful org design that incorporates agile principles—namely, cross functional teams where marketers have the opportunity to test and learn new skills as well as campaigns, can offer a solution. Watch this podcast where Veronica Bright from Zee Jay Digital interviews me on Good Morning Marketing. We discuss how organization and work design are critical to achieving omni-channel customer experiences.
Read more →This presentation gets to the benefits and marketing’s call-to-action to orchestrate best-in-class CX in an omni-channel environment.
Read more →This article, Marketing’s Digital Divide, discusses the evolution and revolution of marketing and the challenges many marketing organizations face in achieving the synergies of inbound and outbound marketing. It also addresses the opportunity to enhance the professional development of marketers and marketing management. With a focus on optimizing the performance of one channel rather than testing and learning how channels influence each other, marketers are missing the opportunity to demonstrate how they can increase revenue growth and provide the customer experience expected. With recommendations on organization design, approach to work, use of tools and commitment to data quality, the article identifies the benefits of organizing and working for an omni-channel world. In the end: It’s Just digital Marketing.
Read more →The average conversion rate of MQLs to closed sales is very low according to recent surveys. Marketers state that providing high quality leads to sales is one of their biggest challenges. This point of view, TGSG and Demand Management speaks to addressing that challenge.
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