Demandbase has acquired Engagio! ABM is a tool in every B2B marketer’s tool kit. I’ve been a proponent of Engagio since Jon Miller launched. This combination creates value for all stakeholders for its consolidation of thought leadership, technology platforms and market savvy. Why is this a great transaction: Brings consolidation for ABM in an ecosystem with thousands of martech vendors Combines thought leadership from 2 market leaders Their platforms that fit together like hand and glove The combined platforms will marry Engagio’s strength in first party data integration with Demandbase’ ability to determine intent and use of AI as we transition to a do not sell environment ABM is a staple of every B2B marketer The combination will bring tried and true practices and techniques for B2B account management: enhance client retention, enable stronger cross sell and promote Loyalty. Great news during challenging times!
Read more →