The Growth Strategy Group Sponsors Financial Communications Society Meeting in Philadelphia

The Financial Communication Society returned to Philadelphia with a presentation and panel discussion on “How Financial Marketers Get Content Right”. The event on April 2 was not only held in a historic and apropos venue, The Philadelphia Inquirer, but attended by financial marketers from Chicago to New York.

The panelists, Rusty RahmerEd NiniCynthia St. PierreJustin PoserJackie Monturano, were led by Erin Arvedlund who moderated. Some key themes:

  • the types of content being consumed continue to change and expand and require more resources to deliver
  • the importance of a comprehensive program brief that include goals, benefits and metrics that span the buyer’s journey from brand awareness to marketing qualified leads to closed transactions and retention
  • best practices for driving home corporate messaging in the context of local markets
  • the shift to product promotion from thought leadership
  • marketing ETFs on a shoe string.

Thank you Kevin Windorf and Rachel Block for a high quality discussion.

 

Panel Moderator at Chicago AMA MarketingTech Smart

Marianne Hewitt, Founder and Principal Consultant of The Growth Strategy Group and board member of the Chicago Chapter of the American Marketing Association (CAMA) responsible for Analytics and the MarTech SIG, moderated a panel at CAMA’s annual MarketingTech Smart Conference to summarize the day’s learnings.

Takeaways from the panel discussion:

  1. Keep the MarTech stack simple (KISS).  While there are over 5,000 vendor products/solutions to choose from, there are only 6-8 core solutions needed to market (aka grow revenue) successfully.
  2. Content should reflect authenticity and transparency and, again, KISS.
  3. Last but not least, keep doing more with less and with a spirit of continuous improvement with a constant watch for alignment with vision and strategy.

 

 

 

Marianne Hewitt panelist at KMG Digital Marketing Event

The Kellstadt Marketing Group staged another fabulous event for students and alumni on Friday February 24 at DePaul’s Coleman Entrepreneurship Center in Chicago.

The topics discussed by the power panel of marketers were Marketing Automation, SEO, Content Marketing, Social Media, mobile marketing and last, but not least, careers in digital marketing.

About the panel.

Anna Gong, President of KMG, produced the event.

Register for KMG’s 9th Annual Marketing Symposium – #TellaStory